Its more than just what you want
In this day and age when we can have anything we want, the idea of needs and wants seems so ancient, so 60s advertising. Well marketing actually. Advertising is after all just a marketing tool. The idea of what is, what is not, life issues, sense of self is so non-existant today.
I mean thats the entire thing behind the modern dilema of 100 channels and nothing to watch. Its simply because they've tried to cater to our every need and want, spoonfeeding us, making us less than what we can be.
Its more than just mind numbing, its numbing us to the soul. The problem with society today is that we've become fat and lazy. Not just in the physical sense, but in the way we expect everything to happen for us. We expect things to either work, or be returned for a full refund.
Which is why nothing works anymore. Simply because they dont work the way we expect them to. We want everything, exactly the way we want it, 3-in-1's, the next gizmo that does a hundred million functions that you dont need, the cutter, cleaner and tidy-upper thats you keep in a dark damp closet somewhere.
And we keep wanting more, more and more, and we got all these little things to fill up the spaces in our lives, to keep us going human in this world that dehumanises us. Its like living on a machine, tubes and pumps to keep you alive. Anything to rid us of wanting somebody else.
We need to love and be loved, we got pets, we need something to past the time when we're empty and dying inside, we got the TV, we need to feel connect to the world, we got the internet, we need to feel like our opinion matters, and we're not boring as fuck, we've got blogs. We need to feel like we give a damm about something, we've got Oprah, we need to know what we need and want, we've got sell-a-vision, we need a war, to remind us that our life is picture perfect, we've got Bush, we need to be human, we dont have anyone else, we've got music, we've got day time soaps, we've got everything and nothing. We've got the short end of the stick.
Anything, anything at all can be subsituted with something synthetic, something we can buy, something that we can toss when we're done with it.
After 40 years of advertising, and media, we've become this consumeristic automaton, needing, and wanting everything, taking and buying in sight. Things we think will improve the way of our life, things that fill up the little spaces in our life, removing the chinks in our self. Things that are there enough that we can deny that we're lacking anything in our lives.
And we're all diseased with a strain of "Ooooooo, Shiny". We live in our own worlds so much that sometimes we forget ourselves and our humanity in the midst of it all. And every ex lover, every lost best friend, everybody that meant something to you when you needed somebody the most, and is just not in your life anymore becomes, just another face in the crowd, another voice on the telephone, that you answer with "Hello. Who's this? Do I know you?" and you've forgotten about them, long before the eternity it takes for them to forget about you.
Somethings you just cant buy, for everything else, theres Mastercard.
And sometimes I wonder. What's that everything else?
I mean thats the entire thing behind the modern dilema of 100 channels and nothing to watch. Its simply because they've tried to cater to our every need and want, spoonfeeding us, making us less than what we can be.
Its more than just mind numbing, its numbing us to the soul. The problem with society today is that we've become fat and lazy. Not just in the physical sense, but in the way we expect everything to happen for us. We expect things to either work, or be returned for a full refund.
Which is why nothing works anymore. Simply because they dont work the way we expect them to. We want everything, exactly the way we want it, 3-in-1's, the next gizmo that does a hundred million functions that you dont need, the cutter, cleaner and tidy-upper thats you keep in a dark damp closet somewhere.
And we keep wanting more, more and more, and we got all these little things to fill up the spaces in our lives, to keep us going human in this world that dehumanises us. Its like living on a machine, tubes and pumps to keep you alive. Anything to rid us of wanting somebody else.
We need to love and be loved, we got pets, we need something to past the time when we're empty and dying inside, we got the TV, we need to feel connect to the world, we got the internet, we need to feel like our opinion matters, and we're not boring as fuck, we've got blogs. We need to feel like we give a damm about something, we've got Oprah, we need to know what we need and want, we've got sell-a-vision, we need a war, to remind us that our life is picture perfect, we've got Bush, we need to be human, we dont have anyone else, we've got music, we've got day time soaps, we've got everything and nothing. We've got the short end of the stick.
Anything, anything at all can be subsituted with something synthetic, something we can buy, something that we can toss when we're done with it.
After 40 years of advertising, and media, we've become this consumeristic automaton, needing, and wanting everything, taking and buying in sight. Things we think will improve the way of our life, things that fill up the little spaces in our life, removing the chinks in our self. Things that are there enough that we can deny that we're lacking anything in our lives.
And we're all diseased with a strain of "Ooooooo, Shiny". We live in our own worlds so much that sometimes we forget ourselves and our humanity in the midst of it all. And every ex lover, every lost best friend, everybody that meant something to you when you needed somebody the most, and is just not in your life anymore becomes, just another face in the crowd, another voice on the telephone, that you answer with "Hello. Who's this? Do I know you?" and you've forgotten about them, long before the eternity it takes for them to forget about you.
Somethings you just cant buy, for everything else, theres Mastercard.
And sometimes I wonder. What's that everything else?
posted by Seython at 12:36 pm
0 Comments:
Post a Comment
<< Home